The success of mobile apps depends on more than just downloads. Reviews and ratings build trust and attract new users. According to a survey from Bright Local, 98% of consumers read reviews before making a decision. Reviews, for the developers of the apps, mean gold. The big question lingers: how do you encourage people to leave reviews? The actionable strategies below will guide you in effectively improving the rating and review of your app.
Make Reviewing Effortless with In-App Prompts
Timing is everything when asking for reviews. Implement unobtrusive in-app notifications that prompt users to leave feedback after completing some positive action, such as completing a milestone or achieving success after performing certain in-app behavior.
For example, a user has finished a particular task or passed an important milestone; you would want to have the rating of your application now. Thankfully, this can be done quite seamlessly with Apple’s SKStoreReviewController and in-app review APIs from Google.
Keep this process frictionless by not taking the user off-site or to another page; instead, do not cause unnecessary friction while the users operate. Smooth flow increases positive reviewing probabilities.
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Provide Excellent User Experience
A bad app will almost never get a five-star rating. Make sure that your app is quick, intuitive, and without bugs. Users are bound to write positive reviews when their expectations are exceeded. Meanwhile, do not disregard user feedback. If two users already say it loads slowly, optimize or address the situation immediately. Many apps earn trust and loyalty from users by listening to their patrons, which usually means five-star ratings.
Incentivize Feedback Without Violating Guidelines
Apple and Google have policies prohibiting developers from incentivizing users to leave positive reviews, so offering discounts, credits, or exclusive features in return may not be effective. Encourage honest feedback. For instance, an online game can give in-game currency rewards to players after completing a review. This incentivizes users without violating app store policies.
Leverage Email and Push Notifications Strategically
Email campaigns and push notifications can kindly remind users about leaving reviews. Target active application users because they will definitely provide ratings for your good work. Personalized notifications help to increase the engagement of end-users. The personalized notification may receive a much higher reaction rate than broadcast messages; through personalized notification, users react more frequently because they view only relevant messages. Yet, being intrusive should also be avoided. Bombarding users with notifications may lead to frustration and lower ratings.
Showcase Positive Reviews to Build Momentum
Highlight stellar reviews within your app or on your website. This creates social proof, motivating other users to share their experiences. Positive reviews reinforce trust and encourage hesitant users to contribute their feedback. Work with companies like King Kong to advertise your app and integrate it into your wider marketing strategy.
Respond to Reviews Professionally
How you respond to reviews of all kinds matters. Respond to positive reviews with thanks. If the review is negative, address concerns respectfully and offer solutions. Users value transparency and accountability. In fact, 45% of consumers are more likely to use a business that responds to negative reviews.
Encouraging reviews for a mobile app is a strategy that involves planning, timing, and dedication to user satisfaction. You can do this by making the reviewing process smooth and painless, offering great user experiences, and providing professional engagement through responses. Practice these methods now, and your app will be highly rated and trusted.
